ANGUS MEDIA

Angus Convention

Comprehensive coverage from the Communications Group and the Angus Media Team.

American Angus Association Announces Acquisition of Verified Beef

Katy Holdener   |   American Angus Association
11/04/2017

The American Angus Association announced it has entered into an agreement to acquire the assets of Verified Beef, including its proprietary Reputation Feeder Cattle® program on Nov. 4 at the 2017 Angus Convention in Fort Worth, Texas. The deal underscores the Association’s commitment to programs that increase the use of registered Angus bulls in the commercial segment, growing value for the Angus breed and the entire membership.

Association CEO Allen Moczygemba said establishing a feeder calf program built on the use of registered Angus bulls that ties calves back to superior Angus genetics was a strategic priority set by the board in 2016.

“By marrying the advanced technology platform and proprietary software from Verified Beef with the
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Simplifying Bull Selection on Sale Day
Tierra Kessler   |   Angus Beef Bulletin EXTRA
11/20/2017

It is crucial to evaluate the needs of your ranch before making bull selections. The genotype of an animal is just one part of a much larger system. Factors included in bull selection process should be the genetics of your animals, the physical production environment, fixed resources, management, production...

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First-class Feeder-cattle Marketing
Steve Suther   |   Angus Journal
11/20/2017

Growing up on a Colorado cattle ranch, earning an animal science degree and riding for the Certified Angus Beef® (CAB®) brand for nearly 16 years, Paul Dykstra has learned a thing or two about “First-class feeder-cattle marketing.” The beef cattle specialist presented on that concept...

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Select Fertile Heifers
Tierra Kessler   |   Angus Journal
11/20/2017

If heifers have not reached puberty and cycled before the breeding season, they may be set up for failure as 2 year olds, cautioned David Patterson, professor of animal science and beef extension specialist for the University of Missouri–Columbia. During an Angus University educational breakout...

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American Angus Association Recognizes Top Showring Winners
Sarah Hill   |   American Angus Association
11/16/2017

Many Angus breeders aspire to take home the coveted win in the show ring—grand champion of the show. The sires of those cattle are also a key part of the equation. The American Angus Association® offers their Roll of Victory (ROV) Show Program to recognize show-winning animals and their sires...

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Main Stage Sessions

FY17 Annual Report

American Angus Association year-end reports point to growth for registered Angus genetics, demand for Certified Angus Beef®.

Long-Range Strategic Plan

American Angus Association leaders reveal their plans for growth, leadership and the industry’s first Genomic Education Center.

Editor’s Note

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We welcome educational venues and cattlemen to link to this site as a service to their audience.


Shauna Hermel
Editor
816.383.5270
shermel@angus.media

Media Requests

Looking to interview an Angus breeder? Need an expert on genomic technology? The American Angus Association is full of excellent resources to lead you to that next great story.

Contact Clint Mefford, director of communications, to set up an interview. You can sign up for news releases and weekly video news releases online.

Clint Mefford
Director of Communications
816.383.5143
cmefford@angus.org

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