Dec. 10, 2018

FOR IMMEDIATE RELEASE

For more information, contact:

Clint Mefford, director of communications

816-383-5143

cmefford@angus.org

Five Angus Icons to Appear in New “I Am Angus”

“The Art of Greatness” film premieres Christmas Eve at 7 p.m. on RFD-TV.

“Greatness is not something you can weigh or measure scientifically,” said Richard Halstead, portrait artist of the five Saddle and Sirloin Portrait Gallery inductees featured in “I Am Angus | The Art of Greatness.” “Greatness is not fashion. It’s not fame either. It’s not someone who’s making the biggest splash, the biggest noise. It’s someone who has a lasting quality. It doesn’t have to be earth shaking. It doesn’t have to follow any pre-conceived concept of greatness. There’s no one strict formula for making greatness. It’s what people do with what they have.”

Minnie Lou Bradley. Dave Nichols. Tom Burke. Mick Colvin. Dr. David Hawkins. Though inducted into the famed Saddle and Sirloin for different reasons, all have contributed in substantial ways to the Angus business and cattle industry as a whole. Premiering Christmas Eve, this year’s “I Am Angus” – produced by the American Angus Association^® – explores the meaning of greatness through the portraits of Bradley, Nichols, Burke, Colvin and Hawkins and their contributions to the industry.

Tune into RFD-TV on Christmas Eve and New Year’s Eve at 7 p.m. CST to hear about how five very different people are great in their own ways and how their accomplishments have forever changed the beef cattle industry. The film will also be available on our YouTube channel – Angus TV – after the premiere.

“The Saddle and Sirloin Portrait Gallery is one of the most prestigious honors available in the cattle industry,” said Josh Comninellis, Association video production director. “We are thrilled to showcase these five icons and dig into what makes each one great in his or her own way.”

The original description of the “I Am Angus” concept, initially developed by the Angus Media team in early 2010, was to produce “personal portraits of the individuals responsible, directly or indirectly, for the production of Angus beef told across the mediums of film, photography and print.”

Since the first segment premiered in October of the same year, the Association has released 37 complete films. Each film, broadcast on RFD-TV and Angus TV, has garnered a following from thousands of cattle producers and consumers alike.

Telling the story of cattlemen and women, cattle feeders and beef industry icons give the rural community a voice in both the cinematography and printed journalism realms. Reaching thousands with each film and Angus Journal story, the “I Am Angus” productions allow the American Angus Association to broaden the reach of the Angus breed’s role in the beef industry.

Subscribe to our YouTube channel – Angus TV – to be notified when “I Am Angus | The Art of Greatness” and other videos and films are produced. Watch the trailer here.

--Written by Rachel Robinson, Association Communications

ANGUS MEANS BUSINESS. The American Angus Association^® is the nation’s largest beef breed organization, serving nearly 25,000 members across the United States and Canada. It provides programs and services to farmers, ranchers and others who rely on the power of Angus to produce quality genetics for the beef industry and quality beef for consumers.

For more information about Angus cattle and the American Angus Association’s programs and services, visit www.angus.org.

###