July 11, 2017
FOR IMMEDIATE RELEASE
For more information contact:
Morgan Marley, communications intern, at 816-383-5236 or firstname.lastname@example.org; or
Caitlyn Brandt, events coordinator of events and education, at 816-383-5189 or email@example.com.
PHOTOS: Available via firstname.lastname@example.org or 816-383-5100.
Tennessee Represented in 2017 Beef Leaders Institute
Martin Allison, Waverly, Tenn., attended the five-day educational event hosted by the American Angus Association.
Martin Allison joined an elite group of American Angus Association members by attending the 10th annual Beef Leaders Institute (BLI) June 19-23. BLI is a complete pasture-to-plate experience for young leaders in the Angus industry that explores quality genetics, performance programs, genomic technology, herd health, the Certified Angus Beef® (CAB) brand and much more. This year’s class consisted of nearly 20 individuals from all areas of the country.
Allison owns Allison Angus in Waverly, Tenn. He has worked closely with the Association for years and said BLI helped him understand the work the Association does for its members.
“I had always wondered exactly how our fees and money were invested, but it is a great investment,” Allison said. “People don’t truly understand the effort and time the Association puts into its members. It has really opened my eyes.”
The five-day event, funded by the Angus Foundation, began in Saint Joseph, Mo., at the Association headquarters. Participants interacted with staff and learned how each department works to serve its nearly 25,000 members.
BLI toured throughout the Midwest and ended in Wooster, Ohio, at the CAB headquarters. Along the way, participants were able to visit GeneSeek Neogen Operations in Lincoln, Neb.; Feller & Co. Cattle Feeder in Wisner, Neb.; Greater Omaha Packing Co. Inc. in Omaha, Neb.; Trans Ova in Sioux City, Iowa; a Sysco distribution center in Cleveland, Ohio; and a retail tour at Giant Eagle’s Market District Supermarket in Cleveland, Ohio.
Caitlyn Brandt, event coordinator for the American Angus Association, explains that BLI targets young leaders in the Angus industry, ages 25-45, and gives them opportunities to see all sectors of the industry and how Angus plays a role in each of them.
“BLI is designed to provide Angus producers the opportunity to see all sectors of the beef industry after cattle leave their farms,” Brandt said. “By having the chance to network with other producers, feeders, packers, processors, retailers and other industry experts in the areas of genetics, reproduction and marketing, participants go home with knowledge and information that provides better insight into making production decisions on their operation.”
Seeing the different sectors of the beef industry that are less familiar to cattle producers helps put everything into perspective.
“Overall, there wasn’t a single experience that stood out the most because the entire program was great,” Allison said. “I really enjoyed the Sysco distribution visit. I had always just seen it as a distributor but there is a lot of science behind it and enthusiasm for the CAB product.”
A complete list of 2017 BLI participants follows. For more information on how to participate in the leadership event, visit www.angus.org. Applications for the 2018 class will be available online starting next winter.
–– Written by Morgan Marley, Angus Media
ANGUS MEANS BUSINESS. The American Angus Association® is the nation’s largest beef breed organization, serving nearly 25,000 members across the United States and Canada. It provides programs and services to farmers, ranchers and others who rely on the power of Angus to produce quality genetics for the beef industry and quality beef for consumers.
For more information about Angus cattle and the American Angus Association’s programs and services, visit www.angus.org.
Beef Leaders Institute – Class of 2017
Martin Allison, Waverly, Tenn.
Jordan Davis-Cook, Cordell, Okla.
Jason Jagels, Davenport, Neb.
Samantha Jensen, Morris, Minn.
Brad Johnson, Shawano, Wis.
Jeremy Leister, Stillwater, Okla.
Rick Marlatt, Wood Lake, Neb.
Tyler McAlpin, Diamondhead, Miss.
Traves Merrick, Miller, Mo.
Alisha Nord, Valley City, N.D.
Clay Richardson, Carlsbad, N.M.
Jennifer Shaver Friedel, Blacksburg, Va.
Chad Stevenson, Arlington, Wis.
Dereck Washam, Pierce City, Mo.
Coy Young, Blythedale, Mo.
Kristi Poss, Scotia, Neb.
Jocelyn Washam, Wentworth, Mo.
American Angus Representatives:
Gayle Billups, Saint Joseph, Mo.
Melissa Hanway, Saint Joseph, Mo.
Adam Conover, Cameron, Mo.
Drew Feller, Wisner, Neb.
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