Sept. 26, 2017

FOR IMMEDIATE RELEASE

For more information, contact:

Clint Mefford, Director of Communications, at 816-383-5143 or cmefford@angus.org

Angus Hires Senior Communications Specialist

Communications department welcomes Rachel Robinson to the team

The American Angus Association is excited to add Rachel Robinson of Kansas City, Mo., to the communications group. She is a 2010 agricultural journalism graduate from the University of Missouri who began her new role Sept. 25. Prior to joining team Angus, Robinson served as a senior account executive at Woodruff in Kansas City, Mo.

Robinson brings more than seven years of marketing experience to the table. She has previously served as an account manager at Osborn Barr in Kansas City, Mo., as well as a freelance writer for Today’s Farmer and Farm Journal.

“Rachel brings a wealth of journalism and marketing knowledge to the communications team,” said Clint Mefford, Association director of communications. “Her expertise in these areas will only help further advance the Association’s communication efforts.”

As the senior communications specialist, Robinson will contribute to the team’s multimedia efforts by developing literature pieces and assisting the production of The Angus Report. She will also play a key role in crafting comprehensive communication plans to help execute the Association key strategies.

In her previous position, Robinson lead marketing communication efforts for multiple agricultural corporations through planning customer events, curating marketing plans and executing product launches.

“The American Angus Association has a great reputation for excellence in the industry and is a leader in the cattle business,” Robinson said. “I am excited to have the opportunity to contribute to the future of the organization.”

ANGUS MEANS BUSINESS. The American Angus Association is the nation’s largest beef breed organization, serving nearly 25,000 members across the United States, Canada and several other countries. It’s home to an extensive breed registry that grows by nearly 300,000 animals each year. The Association also provides programs and services to farmers, ranchers and others who rely on Angus to produce quality genetics for the beef industry and quality beef for consumers.

For more information about Angus cattle and the American Angus Association, visit www.ANGUS.org.

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