Speaker Sensation at the National Angus Convention

Aug. 21, 2015

FOR IMMEDIATE RELEASE

For more information contact:
Becky Weishaar, Creative Media director, at 816-383-5200 or bweishaar@angusjournal.com

Speaker Sensation at the National Angus Convention

Entertaining and educational, an impressive line-up headlines Angus events Nov. 3-5 in Overland Park, Kan.

The complete program for the 2015 Angus Means Business National Convention & Trade Show, which takes place Nov. 3-5 in Overland Park, Kan., features an incredible slate of speakers.

Highlights of the week’s events include an International Angus Genomics Symposium on Tuesday, Nov. 3, sponsored by Neogen^®’s GeneSeek Operations, during which keynote speaker and genetics pioneer Richard Resnick will discuss the evolving progress of genomic technology. The afternoon will provide hands-on Genomics Innovation Workshops sponsored by Zoetis.

On Wednesday, Nov. 4, Angus University, sponsored by Merck Animal Health, returns to follow “A Story of a Steak” and share insights on increasing quality in the nation’s beef production chain. Ken Schmidt, former Harley-Davidson communications director is the morning keynote speaker. The afternoon will feature 21 educational breakouts with emphasis on management, animal health, advertising and marketing, commercial cattle production, ag markets, social media training and low-stress cattle demonstrations.

In response to attendee feedback, there will be a few repeated sessions so there is a better chance of attending all desired sessions.

“We are incredibly proud of the slate of education and entertainment available at the 2015 National Angus Convention,” says Becky Weishaar, Creative Media director and lead contact for the event. “We encourage cattle producers to reserve their place in advance of the early registration deadline of October 2 for only $75 per person. Hotel reservations are also made on the convention website, and the hotel block features a variety of price points and amenities on a first-come, first-serve basis.”

Registration increases to $125 per person from Oct. 3 to Oct. 16. After that date, advance registration will be closed and participants may register onsite for $150 per person. Delegates elected to represent their state during the Association’s Annual Convention may attend the Association business meetings for free; however, participation in convention education, meals, entertainment and trade show requires a full convention registration.

Go online to www.angusconvention.com to access a convention schedule, trade show map and more information on travel arrangements to Overland Park, Kan.

Listed below is a summary of featured education at the 2015 Angus Means Business National Convention & Trade Show.

ANGUS MEANS BUSINESS. The American Angus Association is the nation’s largest beef breed organization, serving nearly 25,000 members across the United States and Canada. It provides programs and services to farmers, ranchers and others who rely on the power of Angus to produce quality genetics for the beef industry and quality beef for consumers.

For more information about Angus cattle and the American Angus Association’s programs and services, visit www.ANGUS.org.

###

National Angus Convention & Trade Show

Schedule at a Glance | Nov. 3-5, Overland Park, Kan.

Tuesday, Nov. 3

7 a.m.-7 p.m. — Registration open

9 a.m.-Noon — International Angus Genomics Symposium sponsored by Neogen’s GeneSeek Operations

Keynote, Richard Resnick

Future of Angus Genomics panel: Brian McCulloh, Bill Rishel, Michael Bishop, Illumina; Dan Moser, moderator Ronnie Green

Featured Speaker, Mitch Abrahamsen, Cobb-Vantress

Noon-1:30 p.m. — Trade Show Grand Opening featuring Certified Angus Beef^® (CAB) lunch

1:30-5:30 p.m. — Innovation Workshops: Technology & Scientific Advancements for Cattlemen

1:30-3 p.m. — Purebred Angus Genomics Cattle Demonstrations sponsored by Zoetis Animal Health

HD50K, Kent Andersen, Zoetis, and Mark McCully, Certified Angus Beef LLC

3-4 p.m. — Innovation Workshops sponsored by E.I. Medical Imaging, Merial, Angus Genetics Inc. and AAA Login

4-5:30 p.m. — Commercial Angus Genomics Cattle Demonstrations sponsored by Zoetis Animal Health GeneMax^® Advantage™ and GeneMax Focus™

Kent Andersen and Mark McCully

5-7 p.m. — Trade Show Social

6:30 p.m. — Cat^® 262D Skid Steer Giveaway

Wednesday, Nov. 4

7 a.m.-7 p.m. Registration open

7:30-8:30 a.m. — Angus Auxiliary Breakfast (optional — additional $25 registration)

8:30-10 a.m. — American Angus Association Board of Directors candidate forum

10 a.m.- 7 p.m. — Trade Show open

10 a.m.-12:30 p.m. — Angus University sponsored by Merck Animal Health

Emcee, John Stika, Certified Angus Beef LLC

Keynote, Ken Schmidt

Individual Branding panel: Bob McClaren, 44 Farms, Cameron, Texas; Jonathan Perry, Deer Valley Farms, Fayetteville, Tenn.; Eric Grant, Angus Media; John Stika, moderator

12:30-2 p.m. — Lunch in trade show featuring CAB

2-5 p.m. — Angus University Workshops sponsored by Merck Animal Health

Management

2-2:50 p.m. Maternal Plus

Richard Tokach, Tokach Angus Ranch; Matt Perrier, Dalebanks Angus; Tonya Amen, Angus Genetics Inc.; moderator Dan Moser

3-3:50 p.m. Maternal Plus (repeat)

Richard Tokach, Tokach Angus Ranch; Matt Perrier, Dalebanks Angus; Tonya Amen, Angus Genetics Inc.; moderator Dan Moser

4-4:50 p.m. Succession and Estate Planning

Bill Sheets, Colorado State University

Animal Health

2-2:50 p.m. Healthy Bulls & Females for Your Customers

Mark Spire, Merck Animal Health; Randall Spare, Ashland Veterinary Center Inc.

3-3:50 p.m. Start them off right. Healthy cows raise healthy calves

Kevin Hill, Merck Animal

4-4:50 p.m. Start them off right. Healthy cows raise healthy calves (repeat)

Kevin Hill, Merck Animal

Marketing

2-2:50 p.m. Data-driven Marketing

Eric Grant, Angus Media

3-3:50 p.m. Data-driven Marketing (repeat)

Eric Grant, Angus Media

4-4:50 p.m. Adding Value to Your Customer’s Commercial Herd

Art Butler, Spring Cove Ranch; Dave Rutan, Morgan Ranches; moderator, Ginnette Gottswiller, American Angus Association

Commercial Cattle Production in 21st Century

2-2:50 p.m. How to Build the Perfect Steer

Paul Dykstra, Certified Angus Beef LLC

3-3:50 p.m. Top 10 Things I Learned from Feeding My Cattle

Justin Sexten, Certified Angus Beef LLC; Jimmy Moore, Moore Cattle Co.; Darrel Busby, Tri-County Steer Carcass Futurity; Shane Tiffany, Tiffany Cattle Co.; and Paul Dykstra, Certified Angus Beef LLC

4-4:50 p.m. Fitting Angus Genetics Into Your Environment

Megan Roulf, Oklahoma State University; Mark Enns, Colorado State University; Jared Decker, University of Missouri; moderator Dan Moser

CattleFax

2-2:50 p.m. Market Outlook

Lance Zimmerman, CattleFax

3-3:50 p.m. Market Outlook (repeat)

Lance Zimmerman, CattleFax

4-4:50 p.m. Risk Management

Lance Zimmerman, CattleFax

Responsible Beef

2-2:50 p.m. Farming Your Social Community?

Michelle Payn-Knoper, Cause Matters

3-3:50 p.m. Championing Agriculture

Michelle Payn-Knoper, Cause Matters

4-4:50 p.m. Championing Agriculture (repeat)

Michelle Payn-Knoper, Cause Matters

Creating Connections: Working together for cattle well-being cattle demonstrations

2-2:50 p.m. Stockmanship at Work

Tom Noffsinger

3-3:50 p.m. Low-stress Cattle Acclimation

Tom Noffsinger

4-4:50 p.m. Low-stress Cattle Acclimation (repeat)

Tom Noffsinger

5-7 p.m. — KC Blues & BBQ Social Hour & Dinner featuring Jack Stacks BBQ

7 p.m. — Entertainment: Sammy Kershaw

Thursday, Nov. 5

7 a.m.-Noon — Registration open

7:30-9 a.m. — Awards Breakfast (optional – additional $25 registration)

10 a.m.-2 p.m. — 132nd Annual Meeting of Delegates

For a complete schedule of events at the National Angus Convention, please visit www.angusconvention.com and click on “Schedule.”

— END —