Feb. 11, 2015
FOR IMMEDIATE RELEASE
more information contact:
Jena McRell, digital editor, at 816-383-5100 or email@example.com; or
Ashley Mitchell, assistant director of events and education, at 816-383-5100 or firstname.lastname@example.org.
ONLINE: Click here to download the application.
Command Your Angus Future
Apply for the 2015
Beef Leaders Institute by March 2.
Many have enjoyed success in the Angus business, especially in the last few years. Yet many may also feel a greater need to guide their operations and help lead others into a well-planned future that encompasses the entire beef supply chain.
That’s why the American Angus Association® created Beef Leaders Institute (BLI) for its 25- to 45-year-old members eight years ago. Participants at the June 22-26 BLI will not only gain a great understanding of how to use Association resources, but also strengthen their leadership and planning skills to help ensure future success.
“This is an impactful way to bring Angus breeders together to learn about their larger role in the beef cattle industry,” says Jaclyn Upperman, Association director of events and education. “We hope they leave the conference with a better understanding of how quality genetics improve the marketplace.”
The program is designed to make that happen, bringing Angus producers together in Saint Joseph, Mo., for informative sessions, followed by a three-day tour across several industry segments. That includes more than a day in the Wooster, Ohio, area with the Certified Angus Beef® brand for some hands-on learning about how the member-owned brand adds value to Angus cattle.
Along the way, BLI participants will tour a feedlot, beef harvesting and packing facility, fabricator, retailer and other industry segments, starting with and pertaining to the American Angus Association.
Scores of Angus producers have found great value in the experience since 2008, which is funded in part by the Angus Foundation made possible with help from their generous supporters.
Dale Vitt, Fairview, Mont., who participated last year, says BLI stands out for the educational opportunity “to see other segments of the industry we don’t normally get to see.” He says one result is a fact-based assurance for customers that “the beef industry does put out a safe product, and I can be a better advocate.”
The Association provides transportation, lodging, meals and materials during BLI. Attendees will be responsible for round-trip transportation between their home and either Kansas City or Saint Joseph, Mo.
ANGUS MEANS BUSINESS. The American Angus Association is the nation’s largest beef breed organization, serving nearly 25,000 members across the United States, Canada and several other countries. It’s home to an extensive breed registry that grows by nearly 300,000 animals each year. The Association also provides programs and services to farmers, ranchers and others who rely on Angus to produce quality genetics for the beef industry and quality beef for consumers.
For more information about Angus cattle and the American Angus Association, visit www.ANGUS.org.