AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED

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Audio News Details

9/20/12

Dr. Nevil Speer: Crossbreeding and straightbreeding

Dr. Nevil Speer recently wrote a white paper titled, "Crossbreeding: Considerations and Alternatives in an Evolving Market," which explores how the beef industry has shifted from a commodity orientation to a value-added focus. In this interview, he discusses what that means for cattle producers today -- and how they can prepare for the opportunities of tomorrow.