Our mission is to provide programs, services, technology and leadership to enhance the genetics of the Angus breed, broaden its influence within the beef industry, and expand the market for superior tasting, high-quality Angus beef worldwide.
See Management for Calculators/Tables
The Angus breed is home to the industry’s largest beef cattle performance database, fueling genetic progress through each generation. Breeders rely on the comprehensive set of data to continue growing the nation’s quality beef supply.
Angus Media provides unrivaled marketing opportunities for cattle producers, and Association programs such as AngusSource allow breeders to set their calves apart from the crowd.
Registered-Angus cattle continue to set the industry pace for quality genetics. Demand remains strong year after year, as reflected by strong sales trends and an increase in Angus cattle on the market.
Stay up-to-date on the latest headlines in the American Angus Association’s Newsroom, where you can read articles, watch videos and learn more about the organization’s programs and services.
Continued education is central to driving progress within the beef cattle industry. Through Association events, connect with fellow breeders and discover applications that make a real difference on the farm or ranch.
Whether you are looking for special gifts or supplies for your herd, plenty of options are available through the Angus Foundation-hosted online store and the American Angus Auxiliary’s Gift Barn.
As the nation’s largest beef breed organization, the American Angus Association serves more than 25,000 members across the United States and Canada.
A profitable cow herd begins with efficient females. But how can producers receive the most out of
reproductive trait data? The answer is MaternalPlus.
MaternalPlus provides Angus breeders and their customers the information they need to make effective
selection decisions. It’s a voluntary, inventory-based reporting system designed to capture additional
reproductive trait data and, ultimately, expand reproductive and lifetime productivity tools.
By using MaternalPlus, producers will receive additional information at birth weight data processing,
including calving ease, birth weight and weaning weight EPDs for calves out of inventoried cows.
If no birth weights are submitted but weaning weights are, calves will receive these EPDs at weaning processing time.
In addition, MaternalPlus allows producers to submit cow disposal codes and reason designations,
which keeps an accurate record of why a cow was culled.
to enroll your herd in MaternalPlus.
for a list of MaternalPlus Participants in your area.
Require heifer breeding records, and for each inventoried female submit one of the following:
Program Information - Terms & Conditions
MaternalPlus Program - Commonly Asked Questions
The American Angus Association is excited to announce a cash-back rebate incentive program for herds enrolled in MaternalPlus®. The Association recognizes good data reporting takes commitment and wants to show the membership its appreciation for ranchers reporting cow and heifer production data.
What’s the incentive?
How do I get cash back?
Visit your AAA Login account and enroll your herd in MaternalPlus. Once you re-enroll after the first year, you are eligible for your cash back rebate. For more details of the program, click here.
Don’t wait too long to enroll! Once the program re-enrolls 150,000 active females, the program’s incentive will sunset. But by that time, you will have witnessed the benefits whole-herd reporting has on the value of your data, and members will be on the cusp of receiving a cow longevity tool to make selection decisions.
Initial Enrollment & Cleaning Up Cow Inventory
Learn how to enroll in MaternalPlus and once enrolled, how to clean up and accept your cow inventory to get started in MaternalPlus.
Annual Re-enrollment Process
Learn how to complete the annual re-enrollment process.
Make better decisions earlier & save on registration costs: received CED, BW & WW EPDS on unregistered calves.
Increase the accuracy of heifer pregnancy EPDs by reporting heifer breeding records each year.
Help create a cow production tool like longevity for the Angus breed.
Receive additional herd reports to make decisions.
Click here for report examples.