A profitable cow herd begins with efficient females. But how can producers receive the most out of
reproductive trait data? The answer is MaternalPlus.
MaternalPlus provides Angus breeders and their customers the information they need to make effective
selection decisions. It’s a voluntary, inventory-based reporting system designed to capture additional
reproductive trait data and, ultimately, expand reproductive and lifetime productivity tools.
By using MaternalPlus, producers will receive additional information at weaning processing time,
including calving ease, birth weight and weaning weight EPDs for calves out of inventoried cows.
In addition, MaternalPlus allows producers to submit cow disposal codes and reason designations,
which keeps an accurate record of why a cow was culled.