From Birth Weight to Sale Date Workshop to be held in Aldie, Virginia

By Angus Media   |  

East coast cattlemen, now is the time to reserve your free spot for this hands-on workshop, presented by Angus Media and the American Angus Association, from 9 a.m. to 4 p.m. on Wednesday, June 27 at Whitestone Farm in Aldie, Virginia.

The From Birth Weight to Sale Date Workshop will guide you through the basics of herd management along with advertising and marketing to help develop and sustain your business. The morning will start off with a presentation and Q&A session by the American Angus Association on Angus Information Management Software (AIMS) and AAA Login, followed by an afternoon with Angus Media laying the foundation of advertising and marketing for your operation.


Registration is FREE and includes access to the all-day workshop and complimentary lunch provided by Angus Media and Whitestone Farm. Seating is limited, so be sure to secure your spot by registering online at or by contacting Abigail Engel at Angus Media by June 18. A tentative schedule follows.


From Birth Weight to Sale Date Workshop

Wednesday, June 27 | Whitestone Farm


8:30 a.m. – Registration

9 a.m. – AAA Login: Kristin Toll

10 a.m. – AAA Login Q&A: Kristin Toll

10:30 a.m. – Break

10:45 a.m. – AIMS: Kristin Toll

11:30 a.m. – AIMS Q&A: Kristin Toll

12 p.m. – Lunch

1 p.m. – Marketing & Advertising: Where to start: Jodi Huff, Chris Jeffcoat

1:30 p.m. – A Fresh Approach to Print Advertising: Gail Lombardino

2 p.m. – Digital for Today’s Cattlemen: Sara Reardon

2:30 p.m. – Break

2:45 p.m. – Q&A: Angus Media

3:30 p.m. – Whitestone Farm Testimonial: Mark Duffell

4 p.m. – Wrap Up


For more information, contact Abigail Engel.