Angus Journal Redesign to Launch at the National Western Stock Show
By Katy Holdener
99 years. 13,000 subscribers. Thousands of stories. One monumental redesign.
It’s been nearly 20 years since the look and feel of the Angus Journal was last updated. The Angus Productions Inc. team has worked tirelessly to accomplish a complete design overhaul, and they are extremely proud to unveil the launch of the new look at the 2018 National Western Stock Show (NWSS) in Denver.
“The Angus Journal will be celebrating 100 years of publication in 2018,” said Angus Productions Inc. President Rick Cozzitorto. “The Angus Journal is known as the best place to showcase Angus genetics, so we thought it would be a great time to do the redesign with a fresh new look.”
Since the American Angus Association purchased the Angus Journal in 1978, the nationally recognized Angus Journal has grown its subscription list to more than 13,000 customers. The expansive Angus Journal readership is composed of farmers and ranchers who are buying and selling Angus cattle, the exact customers advertisers are seeking. Now, the Angus Journal has a new, sleek and powerful look to accompany its already well-respected content.
“We thought it would be a great idea to redesign the Angus Journal to make it more modern and increase readability for our audience,” Cozzitorto said. “The most exciting part about the redesign is that we are making the publication better for our members, our advertisers and our customers. We’re taking the Angus Journal to a level most breed publications have never seen before. It will help to further the promotion of Angus cattle and the Angus breed.”
The Angus Journal serves as a go-to resource for Angus producers looking to learn about industry updates, view sale advertisements and stay up-to-date with everything happening at the American Angus Association®.
“To stay number one, you have to keep moving forward and making things better all the time,” Cozzitorto said. “It is going to be really exciting, and we think people are going to be excited to see it.”
The new redesign includes a change to a two-column layout for feature stories, as well as change in paper quality to increase audience readability.
“We upgraded our paper to a higher quality and more vibrant paper source,” he continued. “Our customers really will notice the paper difference because their ads will be brighter and really pop off the page.”
Click here to view the online version.
Headed to Denver?
Pick up your copy of the brand new Angus Journal by visiting the Listening Post tent, #43-44 in the Yards, or you can find them around the stands in the stadium arena. For subscribers, the Angus Journal will arrive in your mailboxes in early January.
In honor of the new design, 1,000 commemorative posters of the January Angus Journal cover will be available at the Listening Post in the Yards at the NWSS.
“We only produced 1,000 of the posters to be given away in Denver,” Cozzitorto said. “Run down to the yards, and grab your commemorative poster because we know they will go fast.”
The posters will come in a cardboard tube for easy packing and storing and will make a great piece to frame. After stopping by the Listening Post, share an image of your new Angus Journal or commemorative poster with us on social media by tagging the American Angus Association or the Angus Journal.