Trade Show Booms at 2017 Angus Convention
By Shelby Mettlen
A steady stream of boots and cowboy hats poured into the Fort Worth Convention Center’s exhibit hall at noon Nov. 4 as Angus Convention attendees made their way from the International Genomics Symposium to the grand opening of the Convention’s trade show.
About 2,500 attendees had the opportunity to visit with 160 vendors at this year’s Convention Trade Show. Up 20% from last year, a record number of exhibitors and attendees registered for this year’s Angus Convention in Fort Worth, Texas.
Compared to last year’s 1,900 participants in Indianapolis, Ind., the 2017 Convention’s attendance proved that Fort Worth draws a crowd. The Texas Angus Association provided support and enthusiasm for this year’s event.
If registrants stopped by the Caterpillar booth between 7 and 7:30 that morning, they earned an additional chance to win one of two grand prizes: a complete Priefert and Tru-Test cattle handling system, or a custom Angus Caterpillar 289D Compact Track Loader. The drawing for the grand prizes –– worth more than $100,000 –– was held Sunday Nov. 5 at 7:30 p.m.
“The people attending this, they’re prequalified, they’re not the tire kickers,” said Kathy LaScala, trade show sales manager. “They’re the ones that have the ways and the means to make decisions, so the exhibitors are very happy because of the quality interaction with decision makers. The people here have direct influence on decisions that are going to be made.”
All vendors are important, she said, but first-time exhibitors like Westway Feeds and TransOva made this year’s trade show even more exciting.
With many spots already reserved for next year’s event, the fifth annual Angus Convention won’t disappoint. Next year’s event will be held in Columbus, Ohio, Nov. 3-5, 2018.