AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED

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Marketing Tools

The American Angus Association and its subsidiary Angus Productions Inc. offers a variety of marketing tools for upcoming sales and events, or for educational purposes. Available resources range from clipart to sale books, and descriptions are provided.

Angus Clip Art - A collection of Angus drawings created by renowned Angus artist Frank Champion Murphy. Please use this artwork to develop promotional items for your Angus farm or ranch or for educational or breed promotion purposes.

Posters and Literature - American Angus Association's Public Relations Literature and posters that promote the breed. These are great marketing pieces for any event.

Sale Books – Angus Productions Inc. is the breed’s leading publisher for Angus sale and show books. As a subsidiary of the American Angus Association, API provides the most up-to-date EPD and performance information at print time, as well as an exclusive mailing list.

Brochures and Postcards – Brochures and postcards offer breeders and others a cost-effective means of promoting an upcoming sale or event. API’s Special Services Department has a wide variety of formatting and mailing options.

Websites – The API team can create custom websites as well as online banner advertisements for your business.

Photos

    Show photos: The American Angus Association offers many backdrop and candid show photos for purchase. (Not all shows are available for online purchase.) Please contact the Communications and PR Department if you do not see your photos here. Contact 816-383-5100 or prphotos@angus.org.

    Promotional photos: Angus Productions Inc. offers an extensive library of photos for promotional use, or for educational purposes or breed promotion.

Promotional items – If you are hosting a field day or educational event at your farm or ranch, check with the Association to request special items, such as ink pens, pencils, small notebooks or coloring sheets.

Sale kits – Whether a bull or female sale, the Association offers various pieces of literature and decoration to hand out to your valued customers. Contact the Public Relations department in advance to receive your kit prior to sale day.

Sale Book Inserts – Use these camera-ready information pieces that outline the AngusSource® program, AAA Selection Tools, $Value Indexes and more. These inserts may be used in your sale book to better explain these programs.

Purchase Tags – Custom-made tags for an upcoming sale or event add an extra touch. Purchase tags here.

Note: If you have questions regarding copyright or appropriate use, please contact the Public Relations department at 816-383-5155.