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American Angus Association Mission Statement, Vision Statement and Core
Strategies
Mission Statement
To provide programs, services, technology and leadership to enhance the genetics of the Angus breed, broaden its influence within the beef industry, and expand the market for superior tasting, high-quality Angus beef worldwide.
Vision Statement
To be the leading and most progressive, member-driven, consumer-focused beef organization in the world.
Core Strategies
- Achieve Angus Excellence Through Information
- Increase Beef Demand With Angus Equity
- Identify and Implement Relevant Technologies
- Optimize Resources
- Create Opportunities
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