Commercial cattle producers hold the key for the future of the Angus business.
The American Angus Association and its members are proud to offer comprehensive programs and services aimed at improving productivity and profitability in the commercial sector of the cattle industry.
Outlined in this section are ways to make the most out of each registered Angus animal in your
inventory. Take a minute to explore tips and resources for
news and information.
Proceed With Caution
Feeding Quality Forum presenters prep cattlemen for curves ahead.
In a cyclical business, when you’re riding the good times, it probably means you’re not far from the bad ones.
So it is with the cattle business, said Dan Basse, president of Ag Resource Co., as he kicked off the Feeding Quality Forum in La Vista, Neb., and Garden City, Kan., in mid-August.
“It’s not like the mid-1980s, with land values collapsing. It’s more like a slow bleed,” Basse said of the general “downturn” in agricultural commodities. Ag equipment sales have slowed, land prices are going down, and grain trade has softened as the dollar strengthened.
Headlines provided by the Angus Beef Bulletin EXTRA, a free, monthly enewsletter produced with commercial cattlemen in mind.
Buyers of registered Angus bulls receive access to AAA Login, the Association’s online recordkeeping service. By using their customer code at
www.angusonline.org, commercial producers are able to view weekly expected progeny differences (EPDs), manage their bull inventory, record
calf records in the electronic calving book, enroll in AngusSource Genetic, and order and view results for GeneMax DNA tests. AAA Login also
serves as a portal to accessing the commercial-based records service, BRS, as well as MaternalPlus.
is a whole-herd reporting program that can be used by commercial producers, and the reports derived from
individual dam and calf data add value for profit-driven cattle producers. Building a cow herd with longevity and fertility, along with superior
genetics, requires a thorough herd analysis. Start building a solid foundation in your herd by enrolling in MaternalPlus.
Beef Record Service,
or BRS, provides a tool for serious producers who wish
to link the end product to the animal by identifying
genetics that work in their operations. BRS provides a system for commercial producers to keep performance records on their animals,
regardless of breed composition. These records can help producers make selection decisions on their cow herds, while supplying information to
help market calf progeny as steers and replacement heifers. Producers can submit information on their herd, including sire information,
breeding records, calving and weaning data, and any additional performance or carcass data collected on their calves. This data can be
submitted, viewed, and sorted via your computer online, or can also be submitted and returned on paper forms, printable from this site,
or available through the Association.
The Angus Optimal Milk Module
is also a valuable tool for commercial
producers. It allows you to input your current average cow weight and cow herd milking level, as well as your annual estimated pasture and feed
costs to arrive at a milk EPD range matched to your needs.
The Association’s Sire Evaluation Report is available in
an online, easy-to-search format that allows breeders to quickly access performance information and genetic evaluations for the breed’s leading
sires. There, users can also browse genetic trends, breed averages and descriptions for a variety of EPDs, dollar-indexes and more.
Certified Angus Beef LLC (CAB) also provides management tips for producers targeting quality. Tips available
include EPD recommendations from the brand; identifying top-performing, quality calves; selecting
for disposition; AIing; and more. It also includes the popular Best Management Practices manuals
cow-calf producers, and stockers and backgrounders.
Future Angus Stockmen
Ensure the next generation of commercial cattle producers is equipped with the tools they need to
be successful by encouraging an aspiring young producer to enroll in the Future Angus Stockmen
Aimed toward college-age or recent graduates, participants will learn how to use proven information to make data-driven decisions, and receive special discounts when using
Association programs and services.
Scholarship applications are being accepted for Future Angus Stockmen participants. The deadline is September 30, 2015 for a $1,000 scholarship
sponsored by Allflex USA. Click here
for an application.
DNA technology is changing the way cattlemen approach selection decisions on the ranch. Angus Genetics Inc. (AGI) is dedicated to providing the
latest genomic tools available to the beef cattle business, and hosts a number of educational and practical resources for incorporating genomic
data into your cow herd. Learn how to properly take a DNA sample,
submit results and more all on the
AGI section of the website.
The GeneMax suite of DNA tools
offered in partnership with AGI and Zoetis, gives commercial producers the insight they need to make more reliable selection decisions. The two options are:
GeneMax Focus is intended for use in prospective commercial Angus replacement females, cows or feeder cattle. Test features include genomic predictions for feedlot gain, carcass quality and grade, as well as an optional sire assignment.
GeneMax Advantage is also intended for use in prospective commercial Angus replacement heifers or cows. Test features include three multi-trait economic indexes expressed as simple Advantage scores, smart reporting for genetic outliers and optional sire assignment.
Learn more about options available through AGI at www.angus.org/AGI.
You’ve invested in quality genetics to put your calves ahead of the pack, now make sure potential customers are aware of the
quality potential they bring to the table. Document their Angus-influence by enrolling in
Angus Source® or AngusSource Genetic.
The backbone of both programs is the customizable marketing document that is distributed to more than 600 potential buyers each week.
AngusSource is a USDA Process Verified Program for Angus-sired calves that documents source, group age and a minimum of
50% Angus genetics.
AngusSource Genetic is a marketing program for producers who use registered Angus sires on their commercial cow herd.
You can also submit a listing to the Commercial Angus Sales database,
which compiles upcoming state association sponsored sales or sales hosted by seedstock producers for feeder cattle or replacement females at the auction market, at the ranch or through video and online sales. Click here here to submit a listing.
In addition, visit the
Association’s Feedlot Listing
page, where the Commercial Programs Department assembled a list of feedlots interested in Angus genetics. This resource includes vital information, services available and marketing options on each of the participating feedlots.
It may sound simple, but identification is the first step to managing and marketing your calf crop successfully. Identification is a
vital component for beef producer profitability. Visit the
Custom Cattle Tags
website for deals on ear tags from Allfex and
Destron Fearing, EID readers and many other accessories.
Commercial cattlemen wanting to document the value of their calves also have access to a wide variety of marketing tips from
Certified Angus Beef LLC (CAB), including tips for
selecting the right feedlot,
marketing on the grid and in
Access breakeven calculators for calf and fed cattle prices as well.
News & Information
Stay up-to-date with the latest industry information through the
Angus Beef Bulletin, published with commercial cattlemen in mind and offered free of charge.
Subscribe online, and while you are there, you can also submit your email address to receive the
Angus Beef Bulletin EXTRA. The electronic newsletter is sent monthly and covers the latest in market trends, herd management,
health and many other important topics.
Cattlemen’s Boot Camps offer a hands-on approach to learning the latest industry tools and information, and each year,
the Association hosts a number of these events in locations across the United States. Visit the
Event Registration page for details on upcoming Cattlemen’s Boot Camps.
Stay connected with the Certified Angus Beef® brand through a
featured columns from industry experts,
research and white papers, social media, access to informational
videos and other news on marketing Angus-sired calves to reach their full potential.
More news and information for all producers — from seedstock breeders to feeders — is available through the industry’s
largest communications center,
Angus Media. The television
news program The Angus Report
recaps the week’s top cattle industry headlines on RFD-TV at 7:30 a.m. CST each Monday and 1:30 p.m. CST each Saturday, among other time slots. Check
your local listings for more information or watch the
Contact the American Angus Association Commercial Programs department at 816-383-5100, or Ginette Gottswiller, director of commercial programs, at email@example.com.
For more information or questions about accessing online commercial herd management tools, transfer requests, DNA testing,
marketing opportunities and more, contact the American Angus Association.