Our [customer] survey showed that over 80% of our customers think genomic information has value. They like it, and I find that encouraging.
— T.J. Curtin, Curtin Land & Cattle, Blue Mound, Illinois
By being able to [test] heifers, you’re able to push better quality beef. If you’re going to feed heifers and you’re going to breed heifers, you might as well try to breed better quality animals that will push this industry forward.
— Mark Womack Cattle, Elmer, Mo.